Chapter 2 - Think Process not product
🚀 The chapter in 3 sentences
Most important is to share your process flow than the product itself. Shoot a video on what you do, people love to learn more about the process.
🎆 My top 3 quotes
🧠Summary and Notes
Chapter 2: Think Process, Not Product
Kleon emphasizes the importance of sharing the process of creation rather than just the final product. This helps to engage an audience and build a community around your work
- **Take people behind the scenes
- The artwork on the wall and also the 'art work' where the work happens. Painting the noun and the verb.
- Product and Process principles. You and you alone is the process and for the audience it's the product.
- Sharing the process is much preferred if you don't have any tangible product yet.
- **Become a documentarian on what you do
- shoot a video that you are working and keep track on what is going on with you.
- documenting and recording your own process has its rewards. When you are ready to share you have a surplus of materials to choose from